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Our vision is to be known for the outstanding quality of our products and services that meet or exceed our customer expectations. It simply means to experience the sheer joy of creating high quality food products that we would be proud to serve at our homes to our children, family and friends.

Our vision will be supported by our VALUES that convey what we stand for and believe in:

  • Consistency and reliability as a source of high quality products, providing for high customer satisfaction
  • Dedication and attention to details to arrive at a sustainable high quality
  • Innovate constantly to prosper individually & collectively
  • Hard work, honesty and continuous self-improvement
  • A deep respect for the individual encouraging individual ability and creativity

We will become number one or number two in every market we serve and revolutionize this company to have the strengths of a big company combined with the leanness and agility of a small company.

Badr Investment Group will be known as the first Middle-East origin Multinational organization making high quality products for our consumers the world over, taking pride in our products and forever looking to grow across geographic boundaries. Twenty years from now, our brands will be as well-known as any in the world and will stand for high quality & great customer satisfaction.

The Badr Investment Group team will be known to work and think as any other Multinational operation, being truly professional using best practices at work, assist each other by mutual co-operation & respect each other's capabilities, have purpose of assignment and a collective common vision. Each Badr Investment Group employee will be known to have high ethical standards & morals as demonstrated to colleagues, supervisors, suppliers and customers.